|
Show of hands... how many of you think that it would be okay to name your new communications company by combining the names of two of the biggest energy providers in the world? Anyone raising their hand should pay less attention to directions on the internet, should send us $20, and should know that they are quite wrong in holding their opinion. Enter the folks at Texxon. What do you think is the real reason for today's announced rebranding? The president of the company says he is doing it to:
We're calling his bluff. Own up buddy. We're betting that you have at least two cease and desist letters in your pocket. If you don't then Texaco and Exxon have fired all of their IP attorneys. (We're pretty sure that isn't the case.) The timing is a bit suspicious as well. Texxon went public less than six months ago - meaning that the legal and marketing teams at Texxon would've had just enough time to determine that they couldn't win and had to come up with a new name. We're not going to mention the new name... But trust us, it isn't because we're upset at Texxon. It's because we believe that our opinion might dampen this company's progressive global image and reduce its market visibility as a pioneering worldwide technology and service provider. Whatever that means... Honest! Tate Linden |
