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What do you do if, after giving your business a try for two years, your leader resigns and a division of your business undergoes "voluntary administration?"
Well - if you're Retail Cube you try renaming yourself to something forgetable. Something like (okay, exactly like) RCG Ltd. Let's see. How easy will it be for people to find this company? Well, a search in Google finds more than 3 million hits. So at least we know they'll find something. Who uses the name already?
Try:
Want to know how easy the company is to find right now? Google shows about 3,000 hits for the name, and the entire first page of links refers to the company in question. How many companies can you name that changed to an acronym before they were famous (and while they were declaring bankrupcy) and still managed to become a major worldwide or industry player? I believe that I have stumped myself. Anyone out there able to help me out? Oh, and in case you want to know what all the other RCGs stand for you might want to check this site out. Chances are good that with 3 million possibilities the MNAG will get a match with at least one of 'em. When my book (working name: HNTNYC) comes out you can be damn sure that the acronym chapter will be in it. I can't decide it it will be the longest chapter in the book or the shortest. It'll either be fifty pages or just one. If it is one page it'll have just one word on it. Chapter One: Acronyms[Update - Thanks to the three people that sent in IBM and GE as potential candidates to answer my question above. Please note that International Business Machines acquired this name in 1924 - after they were already established and employed 3000+ people. Also - even though IBM uses the letters in much of their advertising and graphics they aren't actually named IBM. "IBM" is a trademark owned by International Business Machines. (Also - in early logos, IBM used the full name, not the initials. Same goes for General Electric Company and the letters "GE" (using the full name along with the letters.) KFC might be closer since they actually changed their name (the trademark "KFC" is owned by KFC Corporation, not Kentucky Fried Chicken.) This challenge is harder then it looks, eh?] Tate Linden Principal Consultant Stokefire Consulting Group 703-778-9925 |
