ABC World News drops "Tonight" from name. Nation tries to tune in yesterday, tomorrow, and this morning but fails to find Charles Gibson anywhere.

Halloween Action Committee makes effort to rename Halloween to "Freakfest". We say that the name Halloween Action Committee is no Prince Charming itself.

Eric’s Family restaurants change their name to Love & Hunger. We thought Hooters had a lock on that. Oh... nevermind. That's lust.

A new brand of baby food starts with all the different foods mashed up together already - saving your kids all sorts of time. We're hoping that "peas with mint and fruity rice pudding" are two distinct offerings, but even so... peas with mint? Naming content: What's a Piwi?

Snatch Master as name for a data mining tool? Why are you laughing? No, really. Why?

MacAddict wants to re-brand as Mac|Life. Because when was the last time you used the | key anyway?

Can Kohl's target Target? Uninspired minds want to know. And as far as cage matches go, we think "a battle with J.C. Penney for middle-income clothing buyers" is something we'll not be watching on Pay-Per-View.