Hot dogs. Armour hot dogs. What kind of kids eat Armour hot dogs? Fat kids, skinny kids, kids who climb on rocks; tough kids, sissy kids, even kids with chickenpox" was an American institution. So why is it that Armour sausage isn't sticking with their own name (which was instituted in 1867). What kind of people let this type of brand recognition go? We'll let Ahnold apply the appropriate verbal smack-down.

Broadwing's new name rings a... Cincinnati Bell. Evidently naming a US company after an Antiguan hawk that strikes small rodents and often strays to hunt young chickens didn't fit with their image...

Marion Manor adopts 'Golden Living Center' as its new name. Current Google hits for Golden Living Center: 13,300,000. Perhaps someone has tried this approach before?

Ecom PPO.com, Inc.SM, the managed care leader announces it’s now doing business as Ecom PPO Advisors, Inc. to reflect the company focus on consulting. We're left wondering which word is ignored more by consumers - ".com" or "advisors." Probably a toss-up. (Actually this is a pretty good move since .com went out of style in 2000...)