Next, who isn't intrigued about growing old, as we all, hopefully, have to? One guy who's cheerfully there already is Pete Lustig, an e-marketing manager, aged 84, in Illinois. He shares the journey and time traveler tips in his lively Late Life Crisis blog. It bears the tagline, "Too soon we get old; too late we get smart," so here's where I go in search of some short cuts to the smarts, before it's too late.

Virgin Atlantic Gives Short Shrift To BA’s New Clubworld Seat. The campaign includes a picture of BA boss Willie Walsh in the new BA Clubworld seat with the strapline “Sorry Willie…still 7.5 inches too short”, illustrating how much the Upper Class Suite is longer in length.

‘Can Superman Rescue Ben Affleck’s Career?’ How strap line for an article in the Guardian should really have been titled 'Can a Supername Rescue Ben Affleck's Career?'.

Woman with heartburn sues Coke and wins. How’s this for an ad slogan: “Things go better with (a reasonable amount of) Coke”? Coca-Cola may have to think twice about certain taglines now that a Russian woman has sued the company, and won, for allegedly getting heartburn from signature product.

Thetruth.com tries to convince smokers to quit with guerilla marketing campaign. Using the tagline on stickers they hope get plastered around on cigarette ads: 'Contains Urea'. Urea is constituent of urine, and apparently is contained in cigarettes. Urea, is universally known as carbamide, as recommended by the International Non-proprietary Names (rINN).