Co-operative Insurance (CIS) is set to bolster its new ‘green’ Eco motor insurance by unveiling a national television campaign which will feature images of CIS’ innovative Grass covered Car accompanied by the strapline, ‘now you can get green car insurance that doesn’t cost the earth’.

It appears US citizens have been segmented and tagged as consumers along neighborhood lines. Carnegie Communications has conducted a geodemographic analysis and has determined 66 different market segments, or "clusters". What have you been dubbed? A "Shotgun & Pickup" perhaps? IT hub Bangalore renamed (back to) Bengalooru, which translates to 'town of boiled beans'. Move seen as a bid to appease locals upset at the influx of outsiders.

Bud Light Beer television commercial filmed expediently to stick to the tagline ‘Always worth it’.

John Mellencamp has done more rebranding than just taking the "Cougar" out of his name. Seems that his stance against corporate greed has faded as he aligns his new song "Our Country" with the new General Motors, “Our Country. Our truck” campaign.

"Circle K rebrands to Stripes," the Texas Susser companies decision to end its relationship with Circle K should be complete by the year’s. The new Stripes brand is Susser's own creation. The company raised $107 million in an initial public offering this week. The change over will be slow due to federal rules that prohibit promoting a new brand during the process of an initial public offering.