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November 28, 2006
New supermarket format store introduced for pharmacy. Life Pharmacy introduces new supermarket format store under SupaChem™ brand. The SupaChem pharmacy combines traditional pharmacy service and healthcare with supermarket accessibility, convenience, scale and value. This is reflected in a three-part brand proposition: value on pharmacy lines; a multi-tiered pricing structure; and professional dispensary and consultation services under the strapline “SupaValue. SupaPrice. SupaCare.”

Why Rename Everything?. So many things get renamed these days, and often for no reason at all!

Your World. Your Chance to Make it Better. That's the AmeriCorps tagline used at the the signature on AmeriCorps employees emails. The tagline is strong -- short, sweet and memorable but not found anywhere else in their marketing materials, including their website.

Zune Beam Your Beats. Microsoft is rolling out the Zune mp3 player with a focus on sharing music files between users. The two taglines, “Beam Your Beats” and “Welcome to the Social” attempt to convey the collaboration possible through blue tooth connectivity.

Digg Sends Cease and Desist to DiggDot.us. DiggDot.us came up with a simple solution to the problem: they scrubbed out the “i” in the logo and renamed the site “DoggDot.us”. It seems unlikely that Digg will pursue any more action.