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How big companies terrorize small businesses. Big companies are the most litigious in protecting their brand names. Last year alone, Louis Vuitton conducted more than 7,000 anti-counterfeiting raids around the world and began more than 15,000 new lawsuits. Those pennies keep adding up so no wonder a leather purse costs around $500 these days.
The Interactive Advertising Bureau (IAB) today announced the launch of a new integrated interactive branding campaign. The tagline of the campaign "Media More Engaging" focuses on how interactive advertising combines three crucial campaign elements: audience, experience and effectiveness. Beer for all. There is beer for dogs, kids and even beers are that is certified kosher, like HE'BREW, a Jewish-themed label from Shmaltz Brewery (http://www.shmaltz.com/). Billing itself as "The Chosen Beer," the half-jokey, half-serious gourmet kosher microbrew has a boozy rabbi cavorting on the label. There is also Layla (http://www.laylabeer.com), a dirty blonde lager with the tagline "Israeli for Beer". |


