YouTube Sued by Utube. The Universal Tube & Rollform Equipment Corp., a Toledo, Ohio, company which operates under the website UTube.com, has a brand naming issue with the Google owned company and has asked that YouTube to stop using the youtube.com or pay Universal Tube’s cost for creating a new domain.

Sean "Diddy" Combs, the hip-hop star who changes his name more often than a secret agent, has declared that he would like to named be the first black 007.

Forbes writer meets Alex Castro, founder of a Seattle startup called Pluggd. "Pluggd," When asked about the 'mis-spelling' of his company name (which is irritating and hard to remember," Castro was frank: "It is impossible to get words with vowels that aren't already taken up on the Web." "Plugged," with the grammatically correct "e," would've cost Castro $10,000. The "e"-less version ran him $8.99.

Rita's Water Ice Lets Customers Name New Product. The nation's largest and fastest-growing Italian ice chain, announced the success of it's unique product naming strategy. "Today's consumer wants to be involved in the world of advertising that surrounds them -- they want to feel like they have a say in what companies are trying to sell them," said Denise Zimmerman, president and chief strategy officer of NetPlus Marketing, the firm steering the effort. "One of the great things about the Rita's campaign was the combining of online and offline channels to immerse the consumer in the product and the naming process. Who better than someone who has actually enjoyed a product to help name it?"

The Groomsmen a film out on DVD November 14, is about a groom (Ed Burns) and his four attendants and how they wrestle with issues related to friendship and maturity a week before the big day. The tagline on the box, "Till Death Do We Party,"would be hard to top in terms of irrelevance to the film. For instead of this film being a story about a last-gasp bachelor party, it's a coming-of-age/coming-to-terms tale of guys growing up.

Just when you thought Harlequin romance novels couldn't get any, well, racier, they're now introducing a new series "set against the backdrop of the thrill-a-minute world of NASCAR." And the publisher's tagline? "Falling in love can be a blur. Especially at 180 mph."