Green Orange, the executive search firm changes its name but maintains the same focus. The merger of Green Orange Executive Search and Search Pacific has created a new regional headhunter, under a new banner. Following the announcement of the March merger, the firm has officially re-branded itself as The Laurus Group and doubled its headcount through the process.

Kodak ad with the strapline "Catches everything in low light. ELITE Chrome 400,’ shows animals who are capable of viewing things, even in extreme darkness, to depict the unique quality of the camera.

CodeSniper What's in a name? The power and peril of product naming. A good product name can describe, define, and identify your product, it can energize customers to buy, attach an ideal, culture, or image to a widget (think iPod), and it can even make your product memorable or seem unique amongst a sea of identical products. Of course, the corollary is that a bad product name can mislead customers, plant negative connotations, subject the product to parody and ridicule (remember Microsoft Bob?), set too high or too low expectations, and generally lead to disappointment when the name doesn’t match the product.

NTL, will re-brand itself Virgin Media, the company said Wednesday. NTL earlier this year acquired Virgin Mobile, a UK mobile phone operator in which Richard Branson's Virgin Group was a majority shareholder. Analysts said at the time of the acquisition that the Virgin brand was one key reason why NTL bought the company. NTL, which is headquartered in the USA and has a large US shareholder base, has been dogged by one of the UK's worst customer service records.

Kodak Ad: Catches everything in low light. The ad is showing the animals who are capable of view things even in extreme darkness depicting the unique quality of the camera. The presentation of the ad is apparently thought through, simple and really communicative. The strap line of the ad is ‘Catches everything in low light. ELITE Chrome 400.

As if dominating everyone on the PGA Tour wasn’t enough, Tiger Woods is now going to take a swing and create his own golf course design firm, “Tiger Woods Design."