It was Joel Cheek who perfected the Maxwell House Coffee blend, and Theodore Roosevelt who originated its famous "Good to the Last Drop!" tagline. It was in 1907, when the President was visiting "The Hermitage", Andrew Jackson's old estate, that he was invited to Mr. Cheek's home nearby. After finishing a cup the brew master asked Mr. Roosevelt's opinion of the blend. "Good," cried the President, "good to the last drop!". Listen to your customers. Taglines can come from anywhere....or anyone.

No, Virginia, there really is not a Betty Crocker. Even though at one point in time she was voted the second-most famous woman in America. Betty was invented in the offices of Washburn Crosby Company in Minneapolis in 1921. The company had been receiving hundreds of questions from consumers about baking with its products. To make it’s replies more interesting more personal, the company invented the character Betty with the surname of a former Washburn executive, William Crocker. Take creative license when you can.