Thanks to Anantha - a promising new naming blogger out of India - I came across a wonderful paper written by Randal S. Rozin of Dow Corning.

It is rare that people display so much of their process to the public. When people do display this much it often doesn't stay available for long.

My advice? Click the link and print the file before it disappears. Whether you're a naming veteran or a first timer this is an excellent peek into a process used by a very sophisticated naming department.

I don't agree with every tidbit offered in the paper, but I was truly engrossed by gaining access to something usually off-limits to outsiders and other industry members.

Enjoy the find while it lasts!

Tate Linden Principal Consultant Stokefire Consulting Group 703-778-9925