“MIU MIU” forces “MY MUI” to abandon their Business. Swiss Fashion Label has to endure defeat. The Swiss fashion label “MY MUI” beaten by the upmarket label Italian label “MIU MIU”. What sounds like a David and Goliath situation is actually an example of a rather clumsy choice of trademark and its consequences. MIU MIU, the Italian subsidiary of Prada, declared the name “MY MUI” as being capable of producing confusion and successfully prevented its registration.

London Lite Cleans up Messy (Newsprint) Business. The free evening paper runs with the strap-line “Printed with ink that won’t come off on your hands”.

Martha's new logo a better thing. MSLO has been working on a new branidn initiative for months. The circular mark has already popped up on the company's Web products, including the Martha Stewart page on Kodak.com. It is expected to be in place for the rollout of the company's home goods in Macy's this fall.