...so we throw the mention right back...

If you're interested in following the developing conversation in the Credit Union Rebranding world then I suggest you add OpenSourceCU to your list of frequently visited sites.

The Optiva and Red Canoe brands are getting mentioned again and OpenSourceCu is sending traffic our way to learn a bit about the history of the conversation. (Thanks!)

And whether you're a fan of these names or not you'll find that the conversation has been amazingly civil and educational thus far. Here's to hoping that it stays that way.

For the record - we Thingnamers have said all along that Red Canoe is a pretty damn good name with great potential. We continue to believe in it and the work that our (unaffiliated) branding compatriots at Weber Marketing performed on that job. As for Optiva - we're less thrilled, but can see that the name could work if given a more substantial branding effort.

Unfortunately our bias against Latinate names is something we can't seem to get over.