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January 8, 2007 | Tate Linden
We Americans pride ourselves on our ability to understand stuff. A whole lot of us think we're downright smart... So, with all this rampant intellect bouncing around you've got to wonder why this happened:933007_75875.jpg
The Nintendo Wii game Necro-Nesia got a rename for it US release: Escape from Bug Island.
Sure, Necro-Nesia isn't exactly catchy... but I've amused myself by thinking about the meeting in which the switch came up. Seems like a group of people looked at what sort of names have been used before and then said lets use that! (Escape from Monkey Island, Escape from Gangsta Island, Escape from Rhetundo Island...) "We've got lots of bugs and they're on and island... and you've got to get off!"

Honestly, Escape from Bug Island is a pretty good name for a game in which you've got to get away from an island full of bugs. People who are interested in the concept of the game are going to want to play it based on the title.

Interestingly (to me) I think that "Bug Island" alone wouldn't have worked as well. It almost sounds like a kiddie game. And of course the objective isn't clear... are you making bugs? Are you trying to become rich off of bugs? Does it have something to do with spying?

Counterpoint: Note that Halo was quite successful with a less obvious moniker. It wasn't "Escape from Halo." Just "Halo." And the fact that the revelation of the meaning was part of the game (Halo was a spacecraft of some sort, I believe) made the name that much more interesting. In this context "Escape from Halo" would've given too much information about the game and defeated the purpose of the exploration and storyline.

Non Name-Related Parting Thought: I'm truly disappointed that Escape from Bug Island isn't taking advantage of the technology provided by the Wii gaming system. As soon as I heard about it I pictured people standing around the living room making compulsive fly-swatter motions around the room. Thwappp.... Thwap-thwap!

Tate Linden Principal Consultant Stokefire Consulting Group 703-778-9925
3 Comments
Nancy Friedman January 8, 2007 10:53 AM

"Escape from Bug Island" sounds like a programmer joke.

michael January 8, 2007 11:35 AM

Wasn't that the sequel to Lord of the Flies?
I agree it sounds like a kids game. Necro-Nesia sounds more dark and scary. Are they some kind of zombie bugs?

Tate Linden January 8, 2007 3:19 PM

Nancy,

My coffee-starved brain missed the tech angle this morning. I've worked for a few companies that would do well to play a round or two of EfBI, though.
And Michael - you had me laughing for a good two minutes. Escape from Bug Island = Lord of the Flies for the Internet Generation.
I can't really tell about the zombie thing... I'd assume the name was because the bugs try to kill you, but I've actually got no real clue.