I'm speaking for the DC chapter of the International Association of Business Communicators Thursday night. Amongst the things I'll be reviewing in my 20 minute discussion (followed by Q&A) will be:

• The purpose of names
• A sampling of key aspects of a good name
• Seven things you never want to do with your name
• The most important aspect of a successful corporate naming project
• How to make a bad name good and a good name great. (The trade secret of the great namers.)

I'll try to throw in some examples and audience participation if possible. 20 minutes is a bit tight, but I'll do my best to keep it interesting.

I've been told there's still an earlybird admission (through the end of the day today - Feb 6) and you can get dinner, networking, presentation, and parking for $55 (non-members.) Directions and registration are here. Add $10 for Wednesday registrations and $10 more for on-site. IABC members get in at a discount.

If you're an IABC DC member I encourage you to comment here and let folks know what to expect for the non-speaking part of the evening.

Hope to see DC some of you area locals at the Tivoli Restaurant in Rosslyn, Virginia.

Tate Linden Principal Consultant Stokefire Consulting Group 703-778-9925