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February 7, 2007
racecar.jpgPork Racing Starts its 8th Season with Frank Kimmelarca5076.jpg

Last fall the Pork Racing team celebrated Frank Kimmel’s eighth ARCA championship. It was also Kimmel’s seventh consecutive championship. During this unprecedented run, one sponsor has been a constant with the #46 team – America ’s Pork Producers.

As the team heads to Daytona, Kimmel will be trying once gain to tame Daytona International Speedway and come home with his first ARCA 200 victory, one of the few trophies not on Kimmel’s mantel. Cheering him on will be 50 of America ’s Pork Producers who will descend on Daytona Beach from across the country.

“Some sponsors tend to dabble, but for America’s Pork Producers, when we find something that really works, like our relationship with Frank Kimmel, the #46 team and ARCA, we stick with it,” says Karen Boillot, Director for Retail Demand Enhancement with the National Pork Board. “For example, we started using the term ‘The Other White Meat’ nearly 20 years ago. All these years later, ‘The Other White Meat’ is not only still at the core of our marketing efforts, but has become one of the best known taglines in the world.”1840dd.jpg

America ’s Pork Producers, represented by the National Pork Board, use their sponsorship of the #46 team as an important part of their “The Other White Meat. Don’t Be Blah.” marketing campaign that challenges consumers to make meal-time more exciting.
1 Comments
Martin Saenz February 7, 2007 8:19 PM

Hello Tate,
Will be hearing you speak tomorrow night at the IABC. Look forward to it. Interesting article on Nascar.

Not a big fan of NASCAR, but you have to appreciate the marketing force behind such a sport.
I am on my first day of my blog. Come check it out at http://www.customwallpix.com/blog/ . I have to work out

some kinks and get it running, but it is a good start.
Martin