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News Links - 02-23-07

February 23, 2007
methcoffee.jpg

Introducing Meth Coffee. This rather controversial named product is marketed as a high caffeine beverage that provides an intense buzz and cocoa-tobacco finish. The "Meth" branding could generate a storm of publicity for this product in the same way that the use of the word "Cocaine" did for a recently launched energy drink.

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Comments (1)
1 Comments
Tate Linden February 23, 2007 12:21 PM

No, really... I drink it for that great flavor. Well... there's that and the fact that they use a whole bunch of four letter words in their advertising. I dig that. Bigtime. (Hah!)
The sad truth is that the brand may well succeed because there's a market for brands that are edgy and people will drink the stuff just to be seen as a rebel.
There are going to be a lot of college kids that just drink this brand up.