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(I can say that, can't I? It's not a euphemism I'm familiar with, but I'm sure someone will take offense...)
There was a time long ago when the staff at Stokefire thought to themselves "Why is it that so many business start blogs, only to watch them fizzle and die?" We were haughty. We were confident. We occassionally had an hour in our day in which we had time to think to ourselves how wonderfully haughty, confident, and gosh-darn right we were. We are no longer haughty. Apparently haughtiness takes time. So do blog entries. Oddly enough, things that also take time include rewriting your entire naming process, going through a visual rebranding, responding to requests for proposals, and just plain getting your butt in front of people that want to do business with you. We are humble. And we now sort of understand. It happens because life happens. It happens an hour or a day at a time. Soon there's a week of no posts. And then two... ...and then you start getting notes from your clients and fans wondering what the hell happened. We have some of the most incredible clients in the world - and we forget that one of the reasons they find us incredible (or at least they say they do...) is because of this very blog. When in the midst of a client workshop someone raises their hand and stops us - asking "when are you going to start blogging again" we know we've done something very wrong. We thought that focus on the client experience was paramount, but our clients were wanting to engage with us and see if there were lessons that our staff was learning while working on the project. They liked the fact we wove stories about them into our every day conversation. They wanted to see their name in backlights... We were being stupid. So... Hello to all of you out there who threatened to drain our laptop batteries if we didn't get back to it. Hello to my wife who barely stopped short of pointing out that if she can handle nurturing our unborn child in her belly while upholding our constitution and spending nights readying our home for the baby I can darn well invest some effort in keeping her entertained for five minutes of reading while she drinks her morning tea. Hello to Dana who I must also kindly beg to begin her posts again. Hello to Nancy, Denise, John, JT, Kevo, Florence, Mark, Jeffry, the five guys named Mike, Brent, Evan, Claude, and the rest of you that have been kind enough to come back regularly, comment and basically validate our online existence. Hello blog. I admit it. I've missed you. And yes... I've got a whole lot to talk about. (Gotta remember to mention office space tomorrow...) I'll start tomorrow. Promise! Tate Linden Principal Consultant Stokefire Consulting Group 703-778-9925 |
