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April 9, 2007 | Tate Linden
(I can say that, can't I? It's not a euphemism I'm familiar with, but I'm sure someone will take offense...)

There was a time long ago when the staff at Stokefire thought to themselves "Why is it that so many business start blogs, only to watch them fizzle and die?"

We were haughty. We were confident. We occassionally had an hour in our day in which we had time to think to ourselves how wonderfully haughty, confident, and gosh-darn right we were.

We are no longer haughty. Apparently haughtiness takes time. So do blog entries. Oddly enough, things that also take time include rewriting your entire naming process, going through a visual rebranding, responding to requests for proposals, and just plain getting your butt in front of people that want to do business with you.

We are humble.

And we now sort of understand. It happens because life happens. It happens an hour or a day at a time. Soon there's a week of no posts. And then two...

...and then you start getting notes from your clients and fans wondering what the hell happened.

We have some of the most incredible clients in the world - and we forget that one of the reasons they find us incredible (or at least they say they do...) is because of this very blog. When in the midst of a client workshop someone raises their hand and stops us - asking "when are you going to start blogging again" we know we've done something very wrong. We thought that focus on the client experience was paramount, but our clients were wanting to engage with us and see if there were lessons that our staff was learning while working on the project. They liked the fact we wove stories about them into our every day conversation. They wanted to see their name in backlights...

We were being stupid.

So... Hello to all of you out there who threatened to drain our laptop batteries if we didn't get back to it. Hello to my wife who barely stopped short of pointing out that if she can handle nurturing our unborn child in her belly while upholding our constitution and spending nights readying our home for the baby I can darn well invest some effort in keeping her entertained for five minutes of reading while she drinks her morning tea. Hello to Dana who I must also kindly beg to begin her posts again. Hello to Nancy, Denise, John, JT, Kevo, Florence, Mark, Jeffry, the five guys named Mike, Brent, Evan, Claude, and the rest of you that have been kind enough to come back regularly, comment and basically validate our online existence.

Hello blog.

I admit it. I've missed you.

And yes... I've got a whole lot to talk about. (Gotta remember to mention office space tomorrow...)

I'll start tomorrow. Promise!

Tate Linden Principal Consultant Stokefire Consulting Group 703-778-9925
Denise Wymore April 10, 2007 7:45 AM

Great to have you back. While you were "out" making a living a lively conversation went on at Basically arguing the ROI of blogging.
I see the blogosphere as a meeting space for like-minded people. It's networking on steroids. My business has actually gone crazy since I started. And it's not necessarily the posts on MY blog, but joining in the conversation with others on THEIR blogs. What's the ROI on that? I see the blog as a tool like your phone. It's hard to measure the real value of it -- but you know it's stupid to do business without it.

Doc Mike April 10, 2007 11:46 AM

I was so bored while you guys were gone, I went out and at bought

The RelaxOne.
--Mike #2

Doc Mike April 10, 2007 4:37 PM

Oh, and Captain Mike is unoffended by your post's title.

Dr. Florence Webb April 10, 2007 5:27 PM

How to go, Tate. Wired magazine just ran a feature on new age CEOs and declared blogging all but mandatory. If we could just all spend time in the RelaxOne I'm sure we'd come up with a superior way to create community around a body of knowledge and skill - but for now, I guess it's blogging.
BTW, some of us in the Northeast will shortly be swapping our phone company, the evocatively named Verizon, for one called...FairPoint? What does that mean exactly? That they won't nefariously move the decimal points on our bills?
Time will tell whether service, services, products, and attitudes will be an improvement or otherwise; but the name sure could use a little zing...

Evan April 10, 2007 8:10 PM

Good to see you kicking again. Welcome back!

Tate Linden April 10, 2007 10:05 PM

Thanks everyone. Good to know that y'all are still around. Can't promise I'll never miss a post, but I will let you know when stuff pulls us away for a bit.
Please note that late may into June is going to be a slow time.
...or maybe not. I suppose that the birth of my child may enable me to write a post or two about naming...
But I've got a feeling my mind isn't going to be on my work then.