site map

 

Thingnamer Banner

May 18, 2007 | Tate Linden
Yep. I'm addicted to The Office - and am not quite sure what I'll do to recreate those uncomfortable laughs I've become accustomed to for the off season.

But this post isn't about my love for the NBC show, it is about the website and company names mentioned on the show's season finale.

The website mentioned? Try: www.creedthoughts.gov.www/creedthoughts. Yeah - it doesn't go anywhere. But you wouldn't believe the number of hits that "creedthoughts" is getting all over the internet. Someone had the foresight to register creedthoughts.com a week before the episode aired (one can only assume someone on the production staff did it to prevent someone else from profiting) but the .net and a few other sites were snapped up shortly after the line was spoken.

As far as names go - I actually quite like "Creedthoughts". I imagine that for lovers of the show the site would speak directly to those who wonder "what the hell is he thinking?" and it would attract quite a crowd of regular readers. Much like schrutespace, I suppose.

UPDATE: There IS a creedthoughts blog. It is here.

The show did have a rather uncomfortable naming-related moment when Michael Scott wraps up his interview with David Wallace (CFO of Dunder Mifflin):
David: What do you think we could be doing better?

Michael: I've never been a big fan of the name Dunder Mifflin. I was thinking we could name the company something like "Paper Great". Where great paper is our passion. We're grrrrreeeat! I dunno. Could be good. Or, uh, "Super Duper Paper". It's super duper. I dunno. Something like that.

Interviewer: Okay.

Michael: Okay.

Interviewer: Thanks for coming in Michael.
What scares me the most is that this sort of thing really does happen in conversations with prospects and clients. I'll be the first to admit that client-submitted ideas often do quite well and we can build strong identities around them. However... In this case I just was made uncomfortable on every possible level. Wonderfully so, but... still... And if anyone is interested, both www.superduperpaper.com and www.papergreat.com are available for immediate camping and opportunistic exploitation as of 11:47 EDT on Friday, May 18th. Imagine the peaks in traffic you'll get when the DVD launches!
1 Comments
Claude May 22, 2007 12:15 AM

Not a direct comment to your post, but a comment on the quality of writing.
There is also a blog, written by Dwight (http://blog.nbc.com/DwightsBlog/).
Some writer has gone in and posted a reply to Dwight by "Jim Halpert", which,

it then turns out, Dwight has tampered with.
I've already spent 5 minutes trying to recover that one comment, but really, do I have time for this? I'm almost embarrassed that I even had time to bother reading the fake blog.
But, yes, a great team of writers did some work on the DM name.