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I received a letter in the mail from one of my representatives yesterday. It contained a newsletter with the title "Whippletter."
As you can probably guess (since you're one of our highly intelligent readers) the esteemed Senator's last name is "Whipple" (First and middle names are Mary and Margaret.) My question: Does this cramming together of words actually do anything positive for the Senator's brand? My follow-up question: Since no guide is given to how to pronounce this munged word what would you think the pronunciation should be?
When looking for creative ways to conjoin two terms you should consider the impact to more than just the way the words look on the page. Show them to people and ask how they'd pronounce it. If people stumble (as most did when I asked around the office) then consider getting rid of the confusing bits. (This is related to a widely accepted concept - that the human brain will look for familiar patterns when trying to figure out how to pronounce something. But sometimes the model identified doesn't provide clear guidance - like the brand "Vild" - is it pronounced like "Wild" and "Mild" or like "Sild" and "Gild". Interestingly most people hit on the latter pronunciation even though the former is more common.) What do you think? |


