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August 1, 2007 | Tate Linden
I don't know about you, but when I need cheering up I don't have to go far. I'm not sure who is behind the "Bad Product Names" blog, but more often than not I am entertained when I read it. The most recent post - on an education firm - had me in stitches for quite a while.

The company describes itself thusly:
Learnia's comprehensive solution includes integrating benchmark assessments to deliver a wide range of timely, actionable reports to meet the specific needs of every level of education professional. Learnia also provides valuable information on developing relevant instructional strategies and interventions, and a Client Services program that helps ensure success for you and your students.
...and already I'm feeling severe pain in my side just from reading this stuff.

Learnia?

Apparently the "learning power for the classroom" they provide does not include any lessons on rhyme.

It is a great name, actually. It just wasn't used to its full potential. This one needs humor and gumption to pull off well...

The name was developed by the team at Strategic Name Development - a firm whose work I very much respect. This one I'd love to hear a bit more about, however. Was it suggested in jest and the client liked it? Did you suggest that they use it with a dose of attitude and they didn't get the point? (Yeah... I know you can't really say... but I figured I'd ask just in case...)
2 Comments
Nancy Friedman August 1, 2007 2:14 PM

Well, they blogged about it in March: http://www.namedevelopment.com/blog/archives/2007/03/learnia_brand_n.html
William Lozito said the name is "energetic and positive, while at the same time technology-driven and easily pronounceable."
That'll learn ya!

John Xavier August 1, 2007 10:13 PM

Thanks Tate for mentioning my blog :)
I do agree that the name could have a much greater potential, but I'm not sure if it that could be easily pulled off. It seems the topic in question (an education firm) is quite serious in nature doesn't lend itself to humor that well.
I know that the name isn't new but I thought it just has to be given a mention again!